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After Coca-Cola took off and proved itself to be a reliable and profitable product, Benjamin Thomas and Joseph Whitehead approached the Coca-Cola president, then Asa Chandler. The real reason for the price stickiness stems from a single meeting in 1899. While Coca-Cola eventually had to increase its price, the fact that it remained just a nickel for so long has impressed and confounded economists and consumers alike. This was an unprecedented period of price stability that hasn’t been seen since its occurrence.
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Their donation of 1,900 cases or 22,800 bottles of beverages have been offered to Department of Science and Technology in Tagaytay City, Batangas City Stadium, Bauan Technical High School, Alitagtag Police Station and the St. Now they currently offer not only RC Cola but also Juicy Lemon, Fruit Soda Orange, Seetrus, Arcy’s Rootbeer, Rite n Lite, Alon. RC Cola is originated in America with 100 years of history and the top best seller of ARC Refreshments Corp. ARC Refreshments Corporation, have been the makers of RC Cola in the Philippines.